Quicken Picks Redesign Launched

| 05.20.2009

Our redesign of the Quicken Picks website has just launched!

New home page

Key features of our redesign effort:

  • Three step home page for first time users: First time user experience clearly explains the benefits of cash back
  • Deal badges: Deals are now presented in a consistent, streamlined manner
  • Clean information architecture:  Flattened navigation to present primary store categories on the home page.
  • Simple deal flow: Users can now get from the a deal on Quicken Picks to the target site in one click

Here’s our three step design on the home page (it follows a design pattern we’ve blogged about before):

new_signin

Before our redesign

Here are some screenshots of the site before our redesign to give you a sense of the impact of our work. It’s a bit green and gunky to say the least:

Home page – Logged in

home

Home page – First time visitor

signin

Feel free to check out the redesign yourself at the www.quickenpicks.com.

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1 Comment

  1. First off, awesome blog! I haven’t seen it yet, and I’m glad you pinged the IxDA list or I wouldn’t have seen it. I’ll be watching. =)

    Next, that 3-step process with sign up form at the end is ingenious! Way to go! I’ve never seen it so simply put before. Thanks for sharing.

    Cheers,

    Jason R.
    http://uxboston.com

    posted by Jason Robb at 8:32 pm on 05.22.09

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