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Looxcie Launches!

| 09.15.2010

Looxcie has just launched their wearable camcorder and the associated mobile app that we designed! Looxcie is basically a camcorder that you wear on your ear which pairs with your smartphone so that you can use it as the viewfinder and to review, create, and share clips.  If you see something interesting, you can hit the “instant clip” button on the headset which will save the last 30 seconds of video and package it into a video file which can be shared via Bluetooth to the companion mobile app.

Android app out today, iPhone, BlackBerry, Nokia coming soon…

The Android version of the mobile app is out today. Our designs for iPhone, all the various Blackberries, and Nokia are launching shortly.  You can buy Looxcie on Amazon for $199.

What I LOVE about Looxcie is the instant clip feature I alluded to earlier. Nobody wants to spend hours looking through their video to identify when something interested happened. Instead, you can create 30 second clips from interesting moments when they happen with one touch and then if you want to, go back later to edit together longer segments, extend 30 second clips, etc… It’s the perfect tool for me as a mom and me as a user researcher trying to capture what a subject is saying but without a good way (before Looxcie) to mark the “good parts” in the midst of videoing. I think this is the killer app for video.

Looxcie is getting some great press in the few hours since the launch. Check out this article on Fast Company calling it the Tivo for Life or learn more about the product at www.looxcie.com.

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WeatherBill Site Launched

| 09.15.2010

WeatherBill has just launched our new site design targeted at farmers and insurance agents. Following several rounds of rapid iterative design and Fast Insight user testing, we developed a user experience that educated customers about the unique process for purchasing WeatherBill’s insurance, provided insight into their current risk, and offered a simple yet powerful information architecture.  Here’s what Greg Smirin, WeatherBill’s Vice President of Marketing and Product, had to say about our work:

 “SlicedBread was a dream to work with. They’re smart, creative and took the time to understand what our users really wanted – and needed. The whole WeatherBill team can’t wait to work with them on the next project.”

A few of our favorite features

Doormat drop down menu for WeatherBill products:

Clear infographics that communicate a farmer’s current risk:

Beautiful visual design:

To check out the site for yourself, visit www.weatherbill.com.

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