Today Smashing Magazine published our article, Ten Things To Think About When Designing Your iPad App. Mosey on over to Smashing to check it out — we’re pretty proud.

WeatherBill has just launched our new site design targeted at farmers and insurance agents. Following several rounds of rapid iterative design and Fast Insight user testing, we developed a user experience that educated customers about the unique process for purchasing WeatherBill’s insurance, provided insight into their current risk, and offered a simple yet powerful information architecture.  Here’s what Greg Smirin, WeatherBill’s Vice President of Marketing and Product, had to say about our work:

 “SlicedBread was a dream to work with. They’re smart, creative and took the time to understand what our users really wanted – and needed. The whole WeatherBill team can’t wait to work with them on the next project.”

A few of our favorite features

Doormat drop down menu for WeatherBill products:

Clear infographics that communicate a farmer’s current risk:

Beautiful visual design:

To check out the site for yourself, visit www.weatherbill.com.

Key features of our redesign effort:

• Three step home page for first time users: First time user experience clearly explains the benefits of cash back
• Deal badges: Deals are now presented in a consistent, streamlined manner
• Clean information architecture:  Flattened navigation to present primary store categories on the home page.
• Simple deal flow: Users can now get from the a deal on Quicken Picks to the target site in one click

Here’s our three step design on the home page (it follows a design pattern we’ve blogged about before):

Before our redesign

Here are some screenshots of the site before our redesign to give you a sense of the impact of our work. It’s a bit green and gunky to say the least:

Home page – Logged in

Home page – First time visitor

Feel free to check out the redesign yourself at the www.quickenpicks.com.