Key features of our redesign effort:

• Three step home page for first time users: First time user experience clearly explains the benefits of cash back
• Deal badges: Deals are now presented in a consistent, streamlined manner
• Clean information architecture:  Flattened navigation to present primary store categories on the home page.
• Simple deal flow: Users can now get from the a deal on Quicken Picks to the target site in one click

Here’s our three step design on the home page (it follows a design pattern we’ve blogged about before):

Before our redesign

Here are some screenshots of the site before our redesign to give you a sense of the impact of our work. It’s a bit green and gunky to say the least:

Home page – Logged in

Home page – First time visitor

Feel free to check out the redesign yourself at the www.quickenpicks.com.