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	<title>Bread Board</title>
	<link>http://www.slicedbreaddesign.com/blog</link>
	<description>an experience design blog</description>
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		<title>Check out our iPad article in Smashing Magazine</title>
		<description><![CDATA[&#160; Today Smashing Magazine published our article, Ten Things To Think About When Designing Your iPad App. Mosey on over to Smashing to check it out &#8212; we&#8217;re pretty proud.]]></description>
		<link>http://www.slicedbreaddesign.com/blog/index.php/2012/01/check-out-our-ipad-article-in-smashing-magazine/</link>
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		<title>Flipboard: A tale of tough choices</title>
		<description><![CDATA[I recently had a discussion with Mike McCue, the CEO of Flipboard, on how he managed to get things so right with the Flipboard  design. In particular, I was interested in how he was able to balance functionality with delightful, polished, user experience features.  Mike’s answer was very simple  -- he had to make some very tough choices and a lot of cuts. ]]></description>
		<link>http://www.slicedbreaddesign.com/blog/index.php/2011/06/flipboard-a-tale-of-tough-but-successful-choices/</link>
			</item>
	<item>
		<title>Looxcie Launches!</title>
		<description><![CDATA[Looxcie has just launched their wearable camcorder and the associated mobile app that we designed! Looxcie is basically a camcorder that you wear on your ear which pairs with your smartphone so that you can use it as the viewfinder and to review, create, and share clips.  If you see something interesting, you can hit the “instant [...]]]></description>
		<link>http://www.slicedbreaddesign.com/blog/index.php/2010/09/looxcie-launches/</link>
			</item>
	<item>
		<title>WeatherBill Site Launched</title>
		<description><![CDATA[WeatherBill has just launched our new site design targeted at farmers and insurance agents. Following several rounds of rapid iterative design and Fast Insight user testing, we developed a user experience that educated customers about the unique process for purchasing WeatherBill&#8217;s insurance, provided insight into their current risk, and offered a simple yet powerful information [...]]]></description>
		<link>http://www.slicedbreaddesign.com/blog/index.php/2010/09/weatherbill-site-launched/</link>
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	<item>
		<title>Intuit Trends Redesign Launched</title>
		<description><![CDATA[We’re excited to share that our redesign of the Intuit Trends application has just launched! Intuit Trends is a free online application that lets small businesses compare how they are doing financially (such as income, expenses, profits, etc.) with other businesses that are similar to them. We talked with small business owners to find out [...]]]></description>
		<link>http://www.slicedbreaddesign.com/blog/index.php/2010/02/intuit-trends-redesign-launched/</link>
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		<title>Ten Ways to Improve Your Demand Response Program</title>
		<description><![CDATA[While consumer smart grid energy portals are an important area for user centered design, there is an often overlooked design challenge in helping utilities craft a demand response (DR) program that really works. For readers unfamiliar with the term, demand response is a program utilities are exploring which asks customers to reduce electricity use during [...]]]></description>
		<link>http://www.slicedbreaddesign.com/blog/index.php/2010/02/ten-ways-to-improve-your-demand-response-program/</link>
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		<title>AT&amp;T: You&#8217;re on notice</title>
		<description><![CDATA[AT&#38;T just announced in an investor’s conference that smart phone users are using too much of its network for data and that something is going to have to be done to curb their usage since their network isn’t able to handle it. All I can say is WAH-WAH-WAH. Let me get this straight. AT&#38;T has [...]]]></description>
		<link>http://www.slicedbreaddesign.com/blog/index.php/2009/12/att-youre-on-notice/</link>
			</item>
	<item>
		<title>Tips for Improving Greenbox&#8217;s Energy Portal</title>
		<description><![CDATA[A recent SmartGridNews.com article praised Greenbox Technology for “deliver[ing] understanding to utility customers.” While Greenbox does provide useful functionality that differentiates it from its competitors, key improvements to its interaction design would go a long way to provide a better overall user experience. The Good To be fair, Greenbox does deserve a gold star for [...]]]></description>
		<link>http://www.slicedbreaddesign.com/blog/index.php/2009/12/tips-for-improving-greenboxs-consumer-energy-portal/</link>
			</item>
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		<title>Which Metrics Equal Happy Users?</title>
		<description><![CDATA[One of the greatest tools available to me as an interaction designer is the ability to see real metrics. I’m guessing that’s surprising to some people. After all, many people still think that design all happens before a product ever gets into the hands of users, so how could I possibly benefit from finding out [...]]]></description>
		<link>http://www.slicedbreaddesign.com/blog/index.php/2009/12/which-metrics-equal-happy-users/</link>
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		<title>6 Reasons Users Hate Your New Feature</title>
		<description><![CDATA[You spend months on a new feature for your existing product: researching it, designing and building it, launching it. Finally, it’s out in the world, and you sit back and wait for all those glowing comments to come in about how happy your users are that you’ve finally solved their biggest problems. Except, when the [...]]]></description>
		<link>http://www.slicedbreaddesign.com/blog/index.php/2009/11/6-reasons-users-hate-your-new-feature/</link>
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