Business Need

EmailLabs created a tool for marketing professionals to create and manage email-based marketing campaigns. Although it was the top-rated application in their industry, EmailLabs wanted to deliver an even better product to their users. They hired Sliced Bread to improve the user interface of the message creation and management portion of the application and to add in new functionality that would allow the insertion of dynamic content.

Strategy & Solution

In order to create a user friendly interface and improve the functionality of the product, we:

• Conducted phone interviews with current users to understand the issues they were having with the interaction
• Removed extra steps from the interaction to streamline the flow
• Simplified message creation by creating a consistent toolbar for enhancing messages with saved and dynamic content
• Added a new step to message creation that enabled collaboration by allowing users to leave notes for each other and track progress in their task flow
• Simplified the structure for viewing messages by displaying all message threads with the opportunity to filter them
• Created innovative UI without the need for complex Boolean logic for creating dynamic content, which overwhelmed basic users