Deciding on functionality

Based on extensive user research, we came up with many compelling—and some surprising—features, including:

• Method for tracking medical expenses for their pets, which thrilled the many pet owners
• Often-used reports that could be pre-loaded, making common search tasks easy and intuitive
• Separate access for medical history, which was especially well received by users caring for elderly relatives
• Calendar to help users track expenses based on date of service
• Contacts area to allow users to maintain an easily accessible and portable list of health and insurance providers