Business Need

Intuit’s QuickBooks Merchant Services team wanted to help their sales, marketing, and product development groups better understand their users. Sliced Bread Design worked with Intuit to create an internal web site that effectively describes all the different user segments of the Merchant Services application.

Strategy & Solution

To aid Intuit in representing the needs and goals of the different segment groups, we:

• Created an internal Intuit web site to visually communicate user segment information, including flow diagrams and use cases
• Created flow diagrams for each segment representing the users’ step-by-step interactions with QuickBooks Merchant Services, as well as other software and non-digital tools
• Created Intuit wiki pages that displayed the different segment groups and the corresponding use cases within a particular segment