Business Need

MLSListings, the multiple listing service for five northern California counties, asked Sliced Bread Design to create a new suite of tools to help realtors search and manage real estate listings. Using our user-centered design process, Sliced Bread Design completely redesigned the MLSListings product offerings, creating a product that mirrors the actual process used by realtors in their jobs. Once the product launched, even those realtors who initially were the most skeptical were impressed and happy with the results

Strategy & Solution

In order to create the best possible user experience, we put together a comprehensive strategy of user studies, interaction design, and visual design, during which we:

• Conducted in-depth contextual inquiries with real estate agents and assistants
• Reorganized the features and structure of the application to support the actual workflow of realtors
• Introduced new functionality that maximized the power of photos and mapping
• Streamlined the visual design to improve the site's credibility while maintaining the MLSListings brand identity