Business Need

PhotoSite, the online photo management service of United Online, asked Sliced Bread Design to create a new desktop application for uploading photos and videos online. Their goal was to create an application that would make photo management easy and help users stay connected to the PhotoSite community.

Strategy & Solution

To create a compelling and enjoyable experience for PhotoSite’s diverse users, we put together a comprehensive strategy of competitor evaluation, interaction design, and fast-insight user testing, during which we:

• Reviewed established photo upload applications to understand best practices and determine key functionality, such as the ability to upload across multiple albums
• Designed a task-oriented application layout, This layout placed focus on a two-pane workspace for easy selection of media on the computer to upload into online albums. It also surfaced key functionality on a toolbar across the top
• Performed quick, informal user tests of designs with members of PhotoSite’s diverse target audience, who range from less tech-savvy “soccer moms” to professional photographers