Business Need

The Yahoo! Mobile Marketing Team wanted a new mobile.yahoo.com website to improve selection and download of existing mobile offerings and to introduce new services. Yahoo! enlisted Sliced Bread Design’s help to redesign the navigation and structure of the site, as well as to streamline product flows for easier download and installation onto supported mobile devices.

Strategy & Solution

We put together a comprehensive design strategy in which we:

• Created a new information architecture and interaction design for the Yahoo! Mobile site that promoted discoverability of mobile products and would be easily extensible
• Simplified and streamlined the download process for Yahoo! Go, after conducting competitive research.

Simplifications included a new design with clear navigation, a customized and automated flow process, and the display of relevant, integrated instructions