
How do People Evaluate a Web Site's Credibility
Published by Consumer Reports WebWatch
As the Web becomes a part of people's everyday livesbooking travel, finding health information, buying productsthere is a growing need to help people figure out whether a Web site is credible or not. This report presents the results of a comprehensive study of consumer and expert assessments of website creditibilty conducted jointly between Consumer Reports WebWatch, Stanford, and Sliced Bread Design.


