Publications

Whitepapers, Articles, & Publications

How do People Evaluate a Web Site's Credibility

Published by Consumer Reports WebWatch

As the Web becomes a part of people's everyday lives—booking travel, finding health information, buying products—there is a growing need to help people figure out whether a Web site is credible or not. This report presents the results of a comprehensive study of consumer and expert assessments of website creditibilty conducted jointly between Consumer Reports WebWatch, Stanford, and Sliced Bread Design.

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HTML Wireframes and Protoypes: All Gain and No Pain

Published in Boxes and Arrows

Using HTML as the basis for wireframing and prototyping is a quick and rewarding experience with fabulous benefits, including easier user testing, improved client communication, and faster, more effective use of design time. At Sliced Bread Design, Dreamweaver is the ONLY tool we use for our wireframes, and we love it.

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Dreamweaver Primer

Published in Boxes and Arrows

Learn how to make HTML wireframes using Dreamweaver following Sliced Bread's easy, pain free process.

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Computers are Social Actors

Published in CHI Proceedings

Five experiments provide evidence that individuals' interactions with computers are fundamentally social. The studies show that social responses to computers are not the result of conscious beliefs that computers are human or human-like. Rather, social responses to computers are commonplace and easy to generate.

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Understanding the Seductive Experience

Published in Communications of the ACM

Extraordinary products seduce the casual user, as well as the paying customer. Software is no exception, as long as it fulfills its promises.

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