About
We're a team of teachers, dreamers, thinkers, and tea drinkers who love working together to create experiences that change human behaviors for the better.

Julie Stanford
Principal
A Little About Julie
Julie's favorite thing in the world is to help companies use design thinking to reinvent a product space. She has particularly been a thought leader in techniques for needfinding research, rapid experimentation and cross platform experience design.
Julie is also a recognized educator at Stanford, where she is on the faculty of the d.School and the Computer Science department.
Julie has a BS in Symbolic Systems and a MA in Communication, both with a specialization in Human Computer Interaction from Stanford University.
Favorite Things
Country Levain
Capybara & Lemur
Lady Londonderry
Stinson Beach, CA & Paris
Ellen Siminoff
Principal
A Little About Ellen
Ellen gets her kicks by creating user-centered design strategies. No really, she does. As a Principal and Founder of Sliced Bread Design, Ellen manages company operations and spearheads project strategy. She’s worked with some of the biggest companies around, including Adobe, Hewlett Packard and Intuit. She’s led design and research projects for everything from mobile technologies to voice interfaces to desktop and web applications.
Before founding Sliced Bread Design in 2001, Ellen was Product Design Lead at Financial Engines and a member of the research staff at Interval Research Corporation. She’s just about done it all: taught courses in Interaction Design at Stanford University, published design articles, and presented at international conferences. Ellen graduated Phi Beta Kappa from Stanford University with a BS in Symbolic Systems and an MS in Computer Science with a specialization in Human Computer Interaction.
Favorite Things
Bread Pudding
Sea Lion
Rooibos Vanilla Chai
Mountain View, CA & The Beach







