Deep needfinding interviews & research
Our unique approach blends critical incident questions, story tours, exercises, contextual inquiry, diary studies and a flexible moderator guide into an unusually deep exploration of user’s needs, mental models and cultural frameworks.
Our specialty*
Qual to quant
By working with people who are expert in qualitative interviewing and quantitative analysis, we effectively leverage quantitative data to test our qualitative theories and add nuance to what is really going on.
Integrated academic literature
Our connection with Stanford keeps us on top of the latest research. We integrate academic research findings into our synthesis to give our clients additional insights.
Headline:
User Research
Text Area:
User research
Qualitative and quantitative methods - foundational research, usability testing, and statistical studies