Our Services
We work with a range of organizations from startups to Fortune 500 companies. Projects typically span 3 months to 2 years.
Services Bucket 1
Deep needfinding interviews & research
Our unique approach blends critical incident questions, story tours, exercises, contextual inquiry, diary studies and a flexible moderator guide into an unusually deep exploration of user’s needs, mental models and cultural frameworks.
Our specialty*
Qual to quant
By working with people who are expert in qualitative interviewing and quantitative analysis, we effectively leverage quantitative data to test our qualitative theories and add nuance to what is really going on.
Integrated academic literature
Our connection with Stanford keeps us on top of the latest research. We integrate academic research findings into our synthesis to give our clients additional insights.
User research
Qualitative and quantitative methods - foundational research, usability testing, and statistical studies
Services bucket 2
Prototyping
We make interactive UX prototypes in digital and physical spaces, adapting our approach to match project needs - from rapid hand-drawn sketches to polished interactive prototypes.
Dark Horse Prototyipng
We’ve adapted Stanford’s Dark Horse Prototyping methodology for our clients. Generally, we find that dark horse ideas end up winning at least 50% of the time.
Rapid experimentation
We follow a proprietary process for parallel prototyping and rapid experimentation which we also teach at the Stanford d.school, in the Computer Science department, and around the world on behalf of Stanford.
Our specialty*
Experience design
Includes service, interaction, and visual design
Services bucket 3
Strategy
We help clients with idea evaluation and feature planning based in the research to keep them grounded in real user needs. We facilitate long and short term roadmap creation to help your organization reach the right goals.
Workshop facilitation
We facilitate collaborative innovation workshops to help teams brainstorm new ideas, identify opportunities, and have convergent discussions. Our methods have been refined over many years to encourage productive ideation and down-selection.
Classes and coaching
We educate teams about human-centered design and utilize ongoing coaching using the methods from our Stanford University courses and our client work.
Strategy and transformation
Roadmap planning, workshops, classes, and coaching